Watch your reaction to criticism. Being defensive or immediately brushing it away won't help you and might offend someone close to you. You don't have to act on it, but people want to hear that their needs are important to you. So listen. Practice compassion. They're not attacking you. Ironically what they're mentioning...you really need to act on and others aren't saying anything because you're not approachable. Don't let the fact that you haven't heard it before be why you turn it down. That's ignorant and deflective.